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2 June 2013 Edition

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The media circus behind Fianna Fáil’s resurrection

How many Sinn Féin policy positions have Fianna Fáil copied in their comeback?

FIANNA FÁIL are back. The Irish mainstream news media have declared it. Though their return owes more to a Rocky movie plot than reality, here’s a spoiler alert – Fianna Fáil never went away.

Fianna Fáil were lost in the wilderness, they died, but now are reborn and have risen again. It wasn’t easy, folks. Fianna Fáil have had to fight and claw their way back to the top. (I am humming the Rocky anthem now.)

Fianna Fáil have looked over the abyss, were buried, dead in a toxic dump, but now they and party leader Mícheál Martin have been resurrected. Nope, not messing, Martin is now a Man of Iron, courtesy of John Drennan in the Irish Independent.

Last November, a Sunday Times Stephen O’Brien article declares the “Resurrection of Fianna Fáil” as their opinion poll rating registers at 22%. A 21% showing for Fianna Fáil in an October Irish Times/Ipsos MRBI poll garners the front-page headline: “Fianna Fáil bounces back as second-biggest party.”

“Fianna Fáil claw back support” is the Star headline for this poll. “Fianna Fáil on the rise” writes the Mirror, while the Sun declares: “New poll shows FF on mend.” The Examiner reports that Fianna Fáil’s “recovery is continuing”. “Fianna Fáil bounces back in polls,” according to the Mail.

In 2013, the Fianna Fáil media bandwagon continues.

A page 2 Sun (9 February) article captures the slapstick mockery of this journalism. Headlined “FF tops again” we are told: “Bungling Fianna Fáil is Ireland’s most popular political party again, a shock new poll reveals.”

“Fianna Fáil rise again” is the Star’s take. The Mirror has “Fianna Fáil is on the up” with an obligatory “bounced back” in the text. “Back from the brink” is part of the page one Irish Independent headline. The February Ipsos MRBI poll in the Times has Fianna Fáil on 26%, headlined as: “Fianna Fáil just ahead in latest poll.”

By March, the Sunday Independent has the front-page headline “FF romps into lead” (in February it was “FF pulls ahead”).

“50 Coalition TDs could fall as FF popularity soars” trumpets another Sindo headline.

“Soldiers of Destiny return from political wilderness” is the title of a Harry McGee Irish Times ‘analysis’ on 29 April. “Toxic party inches its way back from the political abyss” is the Sunday Business Post slant a day earlier.

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• John Drennan thinks Martin is a ‘Man of Iron’

John Drennan (writing in the Sunday Independent the same day) explains that, for Mícheál Martin, “Time in opposition has put iron in the soul.” The article is headlined: “No more Mr Nice Guy from FF leader as he forges own destiny.”

It wasn’t just the Fianna Fáil ard fheis that fuelled the ‘comeback’ hype. It has been driven by sloppy reporting of opinion polls, heightened by the arrival of regular Millward Brown polls in the Sunday Independent, and Behaviour & Attitudes polls in the Sunday Times along with the Red C polls in the Sunday Business Post, and the long-term relationship between The Irish Times and Ipsos MRBI.

Fianna Fáil have been the beneficiaries of a type of political journalism common around the western world. It is driven by horse-race reporting of opinion polls, the need to create a simplistic fictional plot of victors and vanquished. Driven by hype or denunciations, you are either on the way up or on the way down. There is no sensible space where you can evaluate what a party’s policies actually are.

For example, how many Sinn Féin policy positions have Fianna Fáil copied in their comeback? In February, Mícheál Martin said there was “no compatibility” between Fianna Fáil policies and Sinn Féin.

At the FF ard fheis weeks later, Martin proposed a €4billion capital programme funded from the National Pension Reserve Fund. That was so Sinn Féin 2009, Mícheál. The Fianna Fáil leader is opposed to the “fire sale” of state assets – Sinn Féin always have been but Fianna Fáil only when in opposition.

In the aftermath of the vote against Croke Park 2, Fianna Fáil now wants a “fair and equitable deal on public sector pay”. Sinn Féin always did – and for all workers!

In the Meath by-election, Fianna Fáil asked for Sinn Féin transfers, showing that ‘Old Fianna Fáil’ is still there. Last words to Sinn Féin’s Sandra McLellan, in April she said, “let’s not be fooled by Fianna Fáil’s recently discovered bleeding heart. When in power they are as ruthless, as anti-worker, and as pro the status quo as Fine Gael.”

It is back to black for Fianna Fáil.


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